MICE is the acronym for Meetings, Incentives, Conventions & Expositions, that is, meetings, incentives, conventions and exhibitions. It is a type of tourism that brings together several people (generally more than nine) in the same place to attend an event that is usually business, but also social or sometimes family. It is common to choose beach destinations, or even ski destinations, to go to places with very different cultures. Barcelona is one of the most in demand. Changing location to hold an event breaks with the routine of traditional events, allowing work to be combined with leisure and in this way motivating workers and strengthening ties with colleagues and with the company itself.
